Gender differences in customer expectations and perceptions of corporate social responsibility
نویسندگان
چکیده
منابع مشابه
Corporate social responsibility and bank customer satisfaction:
Dr McDonald is currently a lecturer in the Marketing Department. Lyn was awarded her PhD in 2006. Her research interests include corporate social responsibility. Her research interests centre on customer loyalty and retention strategies and she has published many articles in this area. (2008) Corporate social responsibility and bank customer satisfaction: a research agenda. Abstract Purpose – W...
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ژورنال
عنوان ژورنال: Journal of Cleaner Production
سال: 2016
ISSN: 0959-6526
DOI: 10.1016/j.jclepro.2015.12.100